They say not to combine too many different type treatments. Here I used a new typeface for every letter of a logo, and somehow… it works.

In 2026, we rebranded the tourism bureau of Albany, New York. Walk around Albany, and you’ll find a wild mix of cultures, architectural styles, and historical influences. On the same street, you might see a Gothic cathedral, a Brutalist theater, and a mid-century skyscraper. The State Capitol looks like a European palace on the outside and Hogwarts on the inside. This city’s history goes back further than country itself, yet it’s culture is only growing younger.

To reflect Albany’s striking diversity, the logo uses a different typeface for every letter. Mixing fonts this way would look jarring in almost any other context, yet somehow, it works and feels like the place it represents.