Life's A Game
Life's A Game
Life’s A Game
Layout, Typography, Illustration, Game Design
2024
Florida’s Sports Coast
Pasco County Florida has long established itself as “Florida’s Sports Coast.” Many families come for the youth sports events, but while they are here, they can enjoy skydiving, hot air balloons, golf, wakeboarding, fishing, scalloping, nature trails, and Epperson Lagoon — the largest pool in the USA.
To promote tourism, we summed this all up with the refrain “Life’s a Game”, and turned their photography into game plans. We also turned the tourism activities into playable video games in digital advertising. The resulting campaign won the county their first Adrian award in 2025.
Game Ads
Try the Games Yourself
Agency: Paradise Advertising
Creative Directors: Tom Merrick/Glenn Bowman
Copy: Leah Shoup
Video Editing/Motion Graphics: Isaac Huskins
Game Development: Mobilefuse and Kortx