Mote Marine Lab at Times Square

Mote Marine Lab at Times Square

Mote Marine Lab at Times Square


Design, Storyboarding
2022
Mote Marine Lab

In 2022, Mote got the opportunity to extend their message to the most visited place on Earth: Times Square in New York City. We were challenged with making a short animation that could quickly draw attention. So I came up with a way to turn the billboard into a little slice of a thriving coral reef, to quickly remind viewers why protecting our oceans is so important.

Agency: Paradise Advertising
Copy: Tom Merrick
Motion Graphics: Isaac Huskins

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