Paul's Landing
Paul's Landing
Paul’s Landing Menu
Layout, Typography
2017
The Vinoy Hotel
After Paradise Advertising had branded this upcoming restaurant at the Vinoy Hotel in St. Petersburg, Florida, I got the opportunity to design the menu. I’m still impressed with myself for getting it just right so that all the menu items fit perfectly in a strict grid system without breaking up any sections. To this day, it may be the most organized real restaurant menu I’ve seen.
“In 1854, U.S. Navy surveyors were tasked with finding the best site for a seaside railroad depot, accessible to sailing vessels. After searching far and wide, they selected a beautiful spot along the southeastern shore of the Pinellas Peninsula. Here, the survey expedition’s carpenter, William Paul, quickly constructed a small settlement with barracks, a short pier and a smokehouse. This small settlement became known as Paul’s Landing, which would be the foundation of the future St. Petersburg Downtown Waterfront.”
“After being discharged from the Navy, Paul returned to the village bearing his name with his family. There they enjoyed the beauty of the waterfront for fishing, planted an orchard to grow fragrant Florida oranges, and continued smoking and curing meats.”
Now, 150 years later, the Vinoy resort is paying tribute to local St. Pete history. The new “Paul’s Landing” restaurant overlooks the very waterfront where William Paul arrived; serving the flavors of old Florida but with a fresh, modern twist.
Paul’s Landing Website
Web Design
2017
The Vinoy Hotel
The Paul’s Landing website happened to be the first website I’ve designed and built for a client. I faced the challenge of living up to the visual language we had established in the printed menu.
Paul’s Landing advertising
Layout, Advertising
2017
The Vinoy Hotel
Agency: Paradise Advertising
Creative Directors: Tom Merrick/Glenn Bowman
Logo Design: Caspar Blattmann
Copy: Brittany Einsmann