In 2019, Mote Marine Aquarium needed a campaign refresh. Not only did they need a message to encourage visitors to the aquarium, but it was important to the scientists at Mote Marine Laboratory to educate the public about the oceans. Mote was also just beginning to stir up excitement for their new Science Education Aquarium: Mote SEA. What better way to solve all these problems than with a pun? The “Come Sea for Yourself” campaign delivers fun facts that always end in that refrain, complete with a bold, poignant design that demands attention.