Southern Indiana
Southern Indiana
Southern Indiana Tourism
Design, Art Direction
2024
SoIN
“Southern Indiana” is a surprising tourist destination just north of Louisville Kentucky, comprising of Clark and Floyd counties. We got to visit and learn about its secrets and surprises in preparation for launching this new tourism campaign.
Immersion Photography
Photography
2024
SoIN
On our immersion trip to learn about the destination, I took many pictures. We weren’t commissioned to do any photography, but I am pretty happy with some of the shots I came back with. One shot of the “Falls of the Ohio” at sunset made it into an ad.
Agency: Paradise Advertising
Copy: Tom Merrick