Print Advertising
It is important to Mote that their advertisements help to educate the community. The call-to-action nature of this campaign made it easy to spread knowledge without sacrificing the marketing message.
Installation at The Mall at UTC in Sarasota, FL
This barricade was positioned opposite the children’s play area in the mall and our client wanted it to be something educational, engaging and interactive. Each panel of the wall is designed to be a photo op for shoppers. You can take a picture feeding an otter, standing inside the jaw of a megalodon, or comparing your height to that of a Manatee, all the while learning interesting facts about marine life. Graphics are also included to prompt visitors to share their pictures on social media and to “Come Sea for Yourself” at Mote Marine Aquarium.
Door Clings placed on all entrances of the mall helped to further drive home the message.
Paid Social Media Advertising
When the campaign was incorporated into social-media advertising, we took the opportunity to experiment between different messages as well as different graphic variations to maximize our results. The octopus weaving its tentacles through the typography tends to be the most eye-catching.
Online Advertising
Digital Outdoor Boards
